The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
My feeling as a Christian points me to my Lord and Savior... I am fighting for the work of the Lord.
I use emotion for the many and reserve reason for the few.
It is always more difficult to fight successfully against Faith than against knowledge.
He alone, who owns the youth, gains the future.
Cruelty impresses, people want to be afraid of something. They want someone to whom they can submit with a shudder, the masses need that. They need something to dreed.
The main plank in the National Socialist program is to abolish the liberalistic concept of the individual and the Marxist concept of humanity and to substitute for them the folk community, rooted in the soil and bound together by the bond of its common blood.
The very first essential for success is a perpetually constant and regular employment of violence.
You will never learn what I am thinking. And those who boast most loudly that they know my thought, to such people I lie even more.
To whom should propaganda be addressed? To the scientifically trained intelligentsia or the less educated masses? It must be addressed always and exclusively to the masses.
A highly intelligent man should take a primitive woman. Imagine if on top of everything else, I had a woman who interfered with my work.
All propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas . . . Only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.
The art of leadership . . . consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention. . . . The leader of genius must have the ability to make different opponents appear as if they belong to one category.
Why nationalize industry when you can nationalize the people?
Sooner will a camel pass through a needle's eye than a great man be "discovered" by an election.
A man who has no sense of history is like a man who has no ears or no eyes.
Our strategy is to destroy the enemy from within, to conquer him through himself.
All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.
The state must declare the child to be the most precious treasure of the people. As long as the government is perceived as working for the benefit of the children, the people will happily endure almost any curtailment of liberty and almost any deprivation.
If you wish the sympathy of the broad masses, you must tell them the crudest and most stupid things.
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